Apple Macworld misfires
So the Apple TV and iPhone are finally announced and visually impressive with a very refined user interface – but some of the technical specifications aren’t quite there.
First off the Apple TV tops out at 720p high-def – what!? For less than Apple TV’s $299 I can get an Xbox 360 that does video & audio streaming at 1080p. Sure the 360 is missing HDMI and the slick software but it does play state of the art 3D on-line games.
Video scaled up to 720p by the device and then scaled up to 1080p by the TV is ugly.
Apple’s iPhone is supposed to be state of the art but GSM really isn’t good enough. The world is moving on to 3G and UTMS is essential in the likes of Japan and important even in the USA. Other manufacturers do it, why isn’t Apple?
Secondly this is supposed to be state of the art Internet? Where the hell is instant messaging? You’ve got the UI with SMS but what if I want to talk to iChat, Google Talk, ICQ, MSN Messenger users? Zip.
Thirdly where is the SDK/API? Initial reports are indicating that it is a closed platform.
Phone users seem to fall into one of two groups. People who want a voice phone with maybe a few extra features who won’t be prepared to pay $499 (plus the cost of a 2 year contract) and the second are existing smartphone users who often need to install additional applications and maybe even games. No mention of J2ME, no mention of an SDK. Nada.
It’s a slick product but for now is just functionally incomplete compared to what I have. Smartphone + iPod all the way.
Jobs also thinks they are going for 1% of the massive mobile market share. Funny as ex-Apple’s Kawasaki puts this goal at number 11 of his Top Ten Lies of Entrepreneurs.
My god who decided to let the Cingular CEO on stage to read their corporate brochure.