When I use a computer I want to view my email, pages and work and not watch a light-show of what’s going on behind me. Glossy displays are therefore rather unappealing and Apple’s latest iMac update has me suitably worried.
First it was the cheap-end MacBooks available only with a glossy display, then it was an option on the MacBook Pro and now the iMac is blemished with its mirror-like display (and downgraded video card from Nvidia 7300 GT to ATI HD2400 XT).
John Siracusa published a great article on Ars Technica last year called And we all shine on that covered the subject in some detail including his take on the reasons why they are popular.
John believes it comes down to shopping being an emotional experience and not a logical one with shoppers easily distracted by shiny things, loud things and bright things all of which they irrationally consider ‘better’ without a thought. This translates to purchases of reflective laptops, deafening speakers and glaring TV screens being purchased over devices that deliver solid, accurate and balanced results.
It is a sad state of affairs if we consumers are nothing more than magpies with wallets.
Do the purchasers of these devices not find their eyes and ears fatigued by the strain of dealing with displays that glare and require the brightness whacked up or speakers that sound so muddy you can’t make out detail?
The only hope is the mention of "glass cover" and "SiO2" on the iMac page. Perhaps Apple has worked out how to increase contrast without introducing copious amounts of glare by using glass rather than plastics but I doubt it.
Shame Apple are still locking out Channel Islanders from their on-line store, even when it is just to purchase a serial number. Guess I’ll have to wait a couple of days for iQ Guernsey to get some in.